how-luxury-brands’-stiffest-competition-is-coming-from-secondhand-online-resellers-like-the-realreal-and-fashionphile,-driven-by-gen-z-and-millennial-consumers-(carol-ryan/wall-street-journal)

How luxury brands’ stiffest competition is coming from secondhand online resellers like The RealReal and Fashionphile, driven by Gen Z and millennial consumers (Carol Ryan/Wall Street Journal)

Carol Ryan / Wall Street Journal:
How luxury brands’ stiffest competition is coming from secondhand online resellers like The RealReal and Fashionphile, driven by Gen Z and millennial consumers  —  Sales of secondhand luxury goods are growing faster than in brands’ own stores  —  For luxury brands trying to win back shoppers …

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